William MacNamara - NewsBios Bio Profile 11-20-09 (The Financial Times)

Full report is 1,309 words. NewsBios aggregates and sifts information from more than 60 sources of public information and combines that research with its own analytics and proprietary databases. Among the core advantages of a NewsBio when compared with an authorized profile is the inclusion of biographical information that journalists do not wish the public to know.  Our research often turns up unauthorized information that may include previous jobs that did not work out well, complaints pertaining to a journalists reporting, personal life developments that may influence a reporters news judgment and opinions writers and editors have expressed that reveal a potential bias. In addition, because NewsBios has prepared more than 10,000 reporter dossiers over a period of two decades, including those on more than 7,000 active journalists, NewsBios is able to put individual bios in perspective with professional standards in general.

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